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Our Work

Read about some of our recent case studies here

Finance

Start-Up Client

Matibabu


consultants

Sarah - Hedera, Belgium

Thomas - Qatar Investments


Kampala

Creating a revenue model and investor pitch deck for a start-up in Uganda that has developed a transformative way to diagnose Malaria

We spent an amazing week with the founders of Matibabu in Kampala in May 2018. Matibabu have developed a piece of kit that allows medical practitioners to diagnose malaria in a non invasive way. By shining a light through a patient’s finger, the type and severity of malaria can be assessed, and the relevant medicine can be prescribed as a result. Our team spent a week working with the founders on their go to market plan and revenue model, and also delivered a full investor pitch deck ahead of their round later in the year.

Start-Up Client

MamaOpe


consultants

Luisa - Blackrock, London

Robert - Hedera, Belgium

Carter - Enhanced Capital, NYC


Kampala

Building a go to market plan for a Ugandan start-up improving the accuracy of Pneumonia diagnosis

In May 2018, we took a team to Kampala to work with a health-tech business that is transforming the way pneumonia is diagnosed across Uganda. Through the use of a smart jacket and mobile app, MamaOpe are making the lives of doctors and nurses easier, whilst improving access to high quality diagnosis. Our team spend a week with the MamaOpe founders, delivering a go to market plan, sales model and regulatory analysis of the Ugandan healthcare ecosystem.

Start-Up Client

Mtabe


consultants

Hili - Accenture, USA

Aditi - JP Morgan, Mumbai


Cape Town

Building a corporate partnership proposal for start-up using AI to increase access to education in Tanzania

In March 2018, we worked with Tanzanian AI start-up Mtabe. Mtabe’s vision is to build Africa’s most comprehensive offline search engine, offering learners across the continent access to great learning content through their mobile phones. Our team from Accenture and JP Morgan developed a proposal for one of their biggest corporate partnership opportunities to date – a leading telco in Tanzania.

Start-Up Client

Uthini


consultants

Hili - Accenture, Texas

Aditi - JP Morgan, Mumbai

Danny - Accenture, Sydney

Sabrina - L'Oréal, Paris


Cape Town

Building a product roadmap and sales strategy for an AI language learning start-up in Cape Town

In March 2018, we took a team of consultants to Cape Town to work with Uthini, a start-up that uses AI to connect people that want to learn a language, with a network of tutors that teach them how to. The Uthini team have developed their own learning curriculum and lesson plans, and are focused on local languages in South Africa. Our team developed a detailed product roadmap and a comprehensive business development plan for the founders, focusing on scale and revenue growth within South Africa.

Start-Up Client

Usalama


consultants

Nick - Anchor Healthcare Consultants

Phoebe - Pathstone Partners

Jessie - Razorfish Health


Nairobi

Building a sales and pricing strategy for one of East Africa’s most exciting health – tech apps

In March 2017, we took a team of healthcare strategy experts from the US out to Nairobi to help Usalama move from proof of concept stage to growth. Usalama have developed an app that connects users to emergency service providers. Their partners include security companies, ambulance services and Nairobi Women’s Hospital, and their model strikes an exciting balance between opportunities for commercial growth and real social impact.

Over the course of the project, The Baobab Network team helped the founders develop a new pricing model, build a new sales strategy and also created a robust financial model, helping the Usalama team understand the key drivers of their business.

Start-Up Client

InCharge Global


consultants

Julie - Blackarch, Charlotte

Sidhant - JP Morgan, Mumbai

Rumbi - XL Catlin, New York


Accra

Building a financial control system for Ghana’s fastest growing agency banking network

InCharge Global are building Ghana’s biggest agency banking network, partnering with big banks to bring tailored banking solutions to lower income groups across the country. The company had been struggling to stay on top of internal controls and KPIs as they have grown fast in the last two years, and so needed some support building out an accounting system that allowed for diligent tracking. Our team worked on an in depth situational review, a comprehensive accounting tool and strategic recommendations on how the business could scale to the next level.

Start-Up Client

Ghalani


consultants

Joanne - First Names Group, Ireland

Krishna - JP Morgan, Mumbai


Accra

Building a market scope and client pitch deck for an agtech start-up in Ghana

In November 2017, a team of financial experts worked with early stage agtech start-up Ghalani in Accra. The Ghalani team have developed an app that helps farmers manage all aspects of their value chains, targeting big commercial growers as their main customers. Our team spent time building out the company’s value proposition for corporate clients, building a pricing and financial model fit for growth, and scoping the market for rice and Mangoes in Ghana.

Start-Up Client

Starlight


consultants

Jill - BDO, London

Sam - Factset, New York

Chris - EY, Australia

Fiona - Skyscanner, Singapore


Kigali

Developing a go to market and distribution plan for a Solar Lantern Start-Up in Rwanda

In October 2017, we worked with early stage Solar start-up Starlight. Starlight’s vision is to replace the use of Kerosine lamps across Rwanda, Burundi and D.R.C with solar powered lanterns, a healthier, safer and ultimately more affordable option. The team also have a unique part of their business that partners with schools across Rwanda, delivering STEM learning programmes and kits to help students develop engineering skills.

A global team of consultants and accountants helped starlight develop their go to market strategy and distribution plan as they look to scale up in 2018 and beyond. We put together an in depth partnership and investor pitch deck that will help the team engage new stakeholders, scale the model and raise capital in the future.

Start-Up Client

Mergims


consultants

Stanley - Johnson Controls, USA

Jack - Capco, London

Kristen - Osage, USA

Dominic - Octopus, London


Kigali

Creating an investor deck and growth strategy for a Rwandan Fintech Start-Up

In October 2017, The Baobab Network worked with Mergims, a Rwanda based Fintech start-up building a global remittance platform optimised for financial transactions in and out of Africa. The Mergims team are planning a Series A funding round in 2018 and needed support building their proposition and financial model for potential funders.

We took a fantastic team made up of strategy consultants and VCs to deliver a fresh investor deck, financial model and strategic recommendations for Mergims, all of which will be instrumental as they look to raise finance over the next 12 months.

Start-Up Client

Mangwee


consultants

Manya - PWC, Mumbai

Brian - Non Profit Finance Fund, Boston

Chris - Commonwealth Bank, Sydney


Lusaka

Building a financial model, accounting system and business development plan for a mobile money start-up in Zambia

In September 2017 we brought a team of finance experts to Zambia to work with one of the country’s most exciting Fintech start-ups. Mangwee are building Zambia’s first affordable peer to peer mobile money platform, and have a vision that no one should be excluded from the financial system. Our team build a detailed financial model and forecasting tool, a fully functioning accounting and reporting system and a business development deck, working closely with the Mangwee founders to develop their company and scale the platform quickly.

Start-Up Client

Unified Learn


consultants

Tamara - Deloitte, San Francisco

Susana - L'Oréal, Paris

Michael - University of Florida


Lusaka

Building a growth strategy and content package for an E-Learning start-up in Zambia

In September 2017 we took a team of experts to Lusaka, Zambia, to work with early stage ed-tech start-up Unified Learn. The company’s vision is to build Africa’s largest online university, and the founders believe that the internet is a powerful way for adult learners across the continent to get access to great content and resources. We helped the team build a go to market plan, a pitch deck for key stakeholders and a full suite of educational content, focused on IT and computer literacy.

Start-Up Client

UjuziKilimo


consultants

Andrew - Barclays, London

May - Goldman Sachs, Tokyo

Jen - Valuations Inc, Washington


Nairobi

Building an investor deck and growth strategy for an agtech start-up in Kenya.

This was the second project that we had delivered with the UjuziKilimo’s founders – this time focused on building an investor pack as they look to open their seed round later in 2017.

Our team of consultants from Barclays, Goldman Sachs and Valuation Services Inc spent time building out a robust growth strategy, a financial model and pitch deck to be used for both investor meetings and new client pitches as UjuziKilimo looks to scale over the next 12 months.

Start-Up Client

GrassRoots Bima


consultants

Dimitrios - Factset, London

Marni - American Express, London

Junior - Hedera, Brussels

Stephanie - Bloomberg, Hong Kong


Nairobi

Building a value proposition and go to market strategy for an InsurTech start-up in Nairobi

We spent two weeks with the GrassRoots Bima founders in Nairobi in June 2017. The brief was to help the company build their go to market strategy and value proposition for their corporate insurance partners, and also user base of low income Kenyans.

Grassroots Bima, and their flagship tech platform, WazInsure, are bridging the gap between insurance companies and micro-insurance clients in Kenya. This was a challenging project that stretched our team to think creatively in a very exciting marketplace.

Start-Up Client

Nawiri Nuts


consultants

Peony - B of A Merrill Lynch

Sarah - HSBC


Nairobi

Building a funding proposal and business plan for a Macadamia Nut processing start-up in Kenya

Nawiri buy high quality Macadamia Nuts from small farmers across Kenya and export them to buyers in Europe and the USA. The company is still very new, but is run by three extremely talented women who are passionate about growing a business with social impact at its core.

While working with the founders, The Baobab Network team helped Nawiri build a funding proposal for Kenyan banks, as they look to raise a working capital facility to help kick off the procurement of nuts. We also put together a much needed strategic plan to help the team structure their time and energy over the next 24 months, as they scale up their procurement, processing and sales operations.

Start-Up Client

UjuziKilimo


consultants

Chris - IBM

Nishant - Acumen Fund

Bianca - Salerno, Italy


Nairobi

Building a go to market strategy and revenue model for a hardware start-up helping farmers understand their soil

Ujuzi Kilimo are an innovative company that uses brand new sensory technology to carry out soil testing. Soil testing is an extremely important process for farmers it allows them to understand which crops will grow best on their land, what inputs they should be using and how much irrigation is required. The current methods of soil testing have a very low penetration level, are expensive and take a minimum of three days.

UjuziKilimo’s method is real time and a farmer can have an extensive soil report and associated advice within 3 minutes of the test being carried out.  The technology the team have is great, however they were yet to monetise the model and so investors were reluctant to commit capital to the project.

We took a team of three consultants to Nairobi from IBM, Acumen Fund and an Italian strategy boutique to help the UjuziKilimo team formulate a strategy for the next three years that focused on monetisation in the short term and securing capital in the longer term.

Start-Up Client

Eneza Education


consultants

Sam - PWC

Travis - Development Consultant

Douglas - Credo

Megan - Wells Fargo


Nairobi

Building a cost of acquisition and customer value model for one of Africa’s fastest growing EdTech start-ups

The Baobab Network delivered an in depth channel strategy and cost of acquisition analysis on behalf of Eneza Education in Nairobi. Eneza are a fast growing EdTech company focused on spreading educational content to rural parts of Africa. They needed support with their marketing strategy and performance tracking so they can keep on top of their amazing growth rate. They hit a million users in Kenya alone in August 2016 and so are the biggest company we have worked with since we started.

Start-Up Client

Zege Technologies


consultants

Minhaj - UBS

Sjir - Credit Suisse

Kristin - Dell


Nairobi

Developing a long term strategy and investment proposal for a company in Kenya’s mobile payment sector

We spent two weeks with the Zege Technologies team, helping them prepare for an upcoming funding round. A team of financial experts delivered documentation and modelling that has helped the team look more ready for investment and more clued up on their strategic direction. A very interesting two weeks as we explored the growth of mobile money in Kenya and put some numbers to the size of this market in a B2B environment.

Start-Up Client

Study in Kenya


consultants

Erik - PWC

Luke - Old Mutual

Roisin - CIL Management Consultants


Nairobi

Designing a monetisation strategy for a start-up that helps school leavers in East Africa get a place at University

We spent two weeks with Janet, study in Kenya’s founder, formulating a monetisation strategy and carrying out an in depth product review. The team spent time researching and speaking to Universities and Colleges in Kenya, validating where the demand was for a service like this in Kenya. Since the engagement, Janet has recruited a new head of business development and have four contracts in place with Universities across Kenya.

Start-Up Client

Wayo


consultants

Andy - Newton Consultants

Craig - CIL Management Consultants

Jeremy - Citi


Nairobi

Developing a revenue model and segmentation strategy for a company that provides real time feedback and customer insight for financial institutions in Kenya

We took a team of three to Nairobi to help Wayo with their core strategy and growth plans. Our team produced an in depth market analysis and revenue model for Wayo, that segmented Kenya’s insurance and banking sectors in huge detail. This was a fascinating project and allowed us to narrow down the market segments that the company’s founder, Ernest and his team should focus on, as well as the price and route to market they should take.

Start-Up Client

Markit Opportunity


consultants

Mary Allen - UBS

James - Barclays


Nairobi

Building a proposal for lenders in Kenya to encourage new financing options for smallholder onion farmers

Markit Opportunity connects smallholder farmers to new and existing markets in East Africa through a trusted and transparent mobile platform. Their innovative platform has given them access to previously unavailable data on farmers, as they capture information such as trading history, farm size and the customer profiles.

We delivered a project with the company that sought to harness this data, and build it into a proposal for banks in Kenya to try and encourage them to start lending small amounts to farmers. Funding working capital is a huge barrier to growth for small farmers across Africa, and so helping to deliver a pilot to overcome this challenge was a fascinating experience for our team.