Read about some of our recent case studies here
Peony - B of A Merrill Lynch
Sarah - HSBC
Nawiri buy high quality Macadamia Nuts from small farmers across Kenya and export them to buyers in Europe and the USA. The company is still very new, but is run by three extremely talented women who are passionate about growing a business with social impact at its core.
While working with the founders, The Baobab Network team helped Nawiri build a funding proposal for Kenyan banks, as they look to raise a working capital facility to help kick off the procurement of nuts. We also put together a much needed strategic plan to help the team structure their time and energy over the next 24 months, as they scale up their procurement, processing and sales operations.
Nick - Anchor Healthcare Consultants
Phoebe - Pathstone Partners
Jessie - Razorfish Health
In March 2017, we took a team of healthcare strategy experts from the US out to Nairobi to help Usalama move from proof of concept stage to growth. Usalama have developed an app that connects users to emergency service providers. Their partners include security companies, ambulance services and Nairobi Women’s Hospital, and their model strikes an exciting balance between opportunities for commercial growth and real social impact.
Over the course of the project, The Baobab Network team helped the founders develop a new pricing model, build a new sales strategy and also created a robust financial model, helping the Usalama team understand the key drivers of their business.
Sam - London
Tom - London
We spent two weeks with the Pezesha team in Nairobi, building out a comprehensive financial model and scenario analysis that will allow them to understand the core drivers of their business. The Baobab Network team fed learnings into the company’s credit scoring model and made recommendations on how best to track KPIs and business performance.
Sam - PWC
Travis - Development Consultant
Douglas - Credo
Megan - Wells Fargo
The Baobab Network delivered an in depth channel strategy and cost of acquisition analysis on behalf of Eneza Education in Nairobi. Eneza are a fast growing EdTech company focused on spreading educational content to rural parts of Africa. They needed support with their marketing strategy and performance tracking so they can keep on top of their amazing growth rate. They hit a million users in Kenya alone in August 2016 and so are the biggest company we have worked with since we started.
Mary Allen - UBS
James - Barclays
Markit Opportunity connects smallholder farmers to new and existing markets in East Africa through a trusted and transparent mobile platform. Their innovative platform has given them access to previously unavailable data on farmers, as they capture information such as trading history, farm size and the customer profiles.
We delivered a project with the company that sought to harness this data, and build it into a proposal for banks in Kenya to try and encourage them to start lending small amounts to farmers. Funding working capital is a huge barrier to growth for small farmers across Africa, and so helping to deliver a pilot to overcome this challenge was a fascinating experience for our team.
Minhaj - UBS
Sjir - Credit Suisse
Kristin - Dell
We spent two weeks with the Zege Technologies team, helping them prepare for an upcoming funding round. A team of financial experts delivered documentation and modelling that has helped the team look more ready for investment and more clued up on their strategic direction. A very interesting two weeks as we explored the growth of mobile money in Kenya and put some numbers to the size of this market in a B2B environment.
Chris - IBM
Nishant - Acumen Fund
Bianca - Salerno, Italy
Ujuzi Kilimo are an innovative company that uses brand new sensory technology to carry out soil testing. Soil testing is an extremely important process for farmers it allows them to understand which crops will grow best on their land, what inputs they should be using and how much irrigation is required. The current methods of soil testing have a very low penetration level, are expensive and take a minimum of three days.
UjuziKilimo’s method is real time and a farmer can have an extensive soil report and associated advice within 3 minutes of the test being carried out. The technology the team have is great, however they were yet to monetise the model and so investors were reluctant to commit capital to the project.
We took a team of three consultants to Nairobi from IBM, Acumen Fund and an Italian strategy boutique to help the UjuziKilimo team formulate a strategy for the next three years that focused on monetisation in the short term and securing capital in the longer term.
Study in Kenya
Erik - PWC
Luke - Old Mutual
Roisin - CIL Management Consultants
We spent two weeks with Janet, study in Kenya’s founder, formulating a monetisation strategy and carrying out an in depth product review. The team spent time researching and speaking to Universities and Colleges in Kenya, validating where the demand was for a service like this in Kenya. Since the engagement, Janet has recruited a new head of business development and have four contracts in place with Universities across Kenya.
Andy - Newton Consultants
Craig - CIL Management Consultants
Jeremy - Citi
We took a team of three to Nairobi to help Wayo with their core strategy and growth plans. Our team produced an in depth market analysis and revenue model for Wayo, that segmented Kenya’s insurance and banking sectors in huge detail. This was a fascinating project and allowed us to narrow down the market segments that the company’s founder, Ernest and his team should focus on, as well as the price and route to market they should take.