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Our Work

Read about some of our recent case studies here

Finance

Start-Up Client

Nawiri Nuts


consultants

Peony - B of A Merrill Lynch

Sarah - HSBC


Nairobi

Building a funding proposal and business plan for a Macadamia Nut processing start-up in Kenya

Nawiri buy high quality Macadamia Nuts from small farmers across Kenya and export them to buyers in Europe and the USA. The company is still very new, but is run by three extremely talented women who are passionate about growing a business with social impact at its core.

While working with the founders, The Baobab Network team helped Nawiri build a funding proposal for Kenyan banks, as they look to raise a working capital facility to help kick off the procurement of nuts. We also put together a much needed strategic plan to help the team structure their time and energy over the next 24 months, as they scale up their procurement, processing and sales operations.

Start-Up Client

Usalama


consultants

Nick - Anchor Healthcare Consultants

Phoebe - Pathstone Partners

Jessie - Razorfish Health


Nairobi

Building a sales and pricing strategy for one of East Africa’s most exciting health – tech apps

In March 2017, we took a team of healthcare strategy experts from the US out to Nairobi to help Usalama move from proof of concept stage to growth. Usalama have developed an app that connects users to emergency service providers. Their partners include security companies, ambulance services and Nairobi Women’s Hospital, and their model strikes an exciting balance between opportunities for commercial growth and real social impact.

Over the course of the project, The Baobab Network team helped the founders develop a new pricing model, build a new sales strategy and also created a robust financial model, helping the Usalama team understand the key drivers of their business.

Start-Up Client

Pezesha


consultants

Sam - London

Tom - London


Nairobi

Delivering a financial model and detailed scenario analysis for a peer to business lending platform in Kenya

We spent two weeks with the Pezesha team in Nairobi, building out a comprehensive financial model and scenario analysis that will allow them to understand the core drivers of their business. The Baobab Network team fed learnings into the company’s credit scoring model and made recommendations on how best to track KPIs and business performance.

Start-Up Client

Eneza Education


consultants

Sam - PWC

Travis - Development Consultant

Douglas - Credo

Megan - Wells Fargo


Nairobi

Building a cost of acquisition and customer value model for one of Africa’s fastest growing EdTech start-ups

The Baobab Network delivered an in depth channel strategy and cost of acquisition analysis on behalf of Eneza Education in Nairobi. Eneza are a fast growing EdTech company focused on spreading educational content to rural parts of Africa. They needed support with their marketing strategy and performance tracking so they can keep on top of their amazing growth rate. They hit a million users in Kenya alone in August 2016 and so are the biggest company we have worked with since we started.

Start-Up Client

Markit Opportunity


consultants

Mary Allen - UBS

James - Barclays


Nairobi

Building a proposal for lenders in Kenya to encourage new financing options for smallholder onion farmers

Markit Opportunity connects smallholder farmers to new and existing markets in East Africa through a trusted and transparent mobile platform. Their innovative platform has given them access to previously unavailable data on farmers, as they capture information such as trading history, farm size and the customer profiles.

We delivered a project with the company that sought to harness this data, and build it into a proposal for banks in Kenya to try and encourage them to start lending small amounts to farmers. Funding working capital is a huge barrier to growth for small farmers across Africa, and so helping to deliver a pilot to overcome this challenge was a fascinating experience for our team.

Start-Up Client

Zege Technologies


consultants

Minhaj - UBS

Sjir - Credit Suisse

Kristin - Dell


Nairobi

Developing a long term strategy and investment proposal for a company in Kenya’s mobile payment sector

We spent two weeks with the Zege Technologies team, helping them prepare for an upcoming funding round. A team of financial experts delivered documentation and modelling that has helped the team look more ready for investment and more clued up on their strategic direction. A very interesting two weeks as we explored the growth of mobile money in Kenya and put some numbers to the size of this market in a B2B environment.

Start-Up Client

UjuziKilimo


consultants

Chris - IBM

Nishant - Acumen Fund

Bianca - Salerno, Italy


Nairobi

Building a go to market strategy and revenue model for a hardware start-up helping farmers understand their soil

Ujuzi Kilimo are an innovative company that uses brand new sensory technology to carry out soil testing. Soil testing is an extremely important process for farmers it allows them to understand which crops will grow best on their land, what inputs they should be using and how much irrigation is required. The current methods of soil testing have a very low penetration level, are expensive and take a minimum of three days.

UjuziKilimo’s method is real time and a farmer can have an extensive soil report and associated advice within 3 minutes of the test being carried out.  The technology the team have is great, however they were yet to monetise the model and so investors were reluctant to commit capital to the project.

We took a team of three consultants to Nairobi from IBM, Acumen Fund and an Italian strategy boutique to help the UjuziKilimo team formulate a strategy for the next three years that focused on monetisation in the short term and securing capital in the longer term.

Start-Up Client

Study in Kenya


consultants

Erik - PWC

Luke - Old Mutual

Roisin - CIL Management Consultants


Nairobi

Designing a monetisation strategy for a start-up that helps school leavers in East Africa get a place at University

We spent two weeks with Janet, study in Kenya’s founder, formulating a monetisation strategy and carrying out an in depth product review. The team spent time researching and speaking to Universities and Colleges in Kenya, validating where the demand was for a service like this in Kenya. Since the engagement, Janet has recruited a new head of business development and have four contracts in place with Universities across Kenya.

Start-Up Client

Wayo


consultants

Andy - Newton Consultants

Craig - CIL Management Consultants

Jeremy - Citi


Nairobi

Developing a revenue model and segmentation strategy for a company that provides real time feedback and customer insight for financial institutions in Kenya

We took a team of three to Nairobi to help Wayo with their core strategy and growth plans. Our team produced an in depth market analysis and revenue model for Wayo, that segmented Kenya’s insurance and banking sectors in huge detail. This was a fascinating project and allowed us to narrow down the market segments that the company’s founder, Ernest and his team should focus on, as well as the price and route to market they should take.