Building a cost of acquisition and customer value model for one of Africa’s fastest growing EdTech start-ups

The Baobab Network delivered an in depth channel strategy and cost of acquisition analysis on behalf of Eneza Education in Nairobi. Eneza are a fast growing EdTech company focused on spreading educational content to rural parts of Africa. They needed support with their marketing strategy and performance tracking so they can keep on top of their amazing growth rate. They hit a million users in Kenya alone in August 2016 and so are the biggest company we have worked with since we started.