Building a sales and pricing strategy for one of East Africa’s most exciting health – tech apps

In March 2017, we took a team of healthcare strategy experts from the US out to Nairobi to help Usalama move from proof of concept stage to growth. Usalama have developed an app that connects users to emergency service providers. Their partners include security companies, ambulance services and Nairobi Women’s Hospital, and their model strikes an exciting balance between opportunities for commercial growth and real social impact.

Over the course of the project, The Baobab Network team helped the founders develop a new pricing model, build a new sales strategy and also created a robust financial model, helping the Usalama team understand the key drivers of their business.