About The Baobab Network

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Building Baobab businesses

Our name, brand and identity are inspired by the Baobab tree, an iconic symbol of life and growth in Sub-Saharan Africa.

The Baobab Team

We are a team of entrepreneurs, passionate about driving innovation and investment across Africa.

Venture Partner

Arthur joined us from I&P in Cameroon as a Venture Partner. In the last 10 years Arthur has worked across four continents and brings with him deep experience in PE and Investment Banking. Arthur drives forward the growth of our portfolio, and leads on the development of our work in West and Central Africa.

Partnerships Lead - East Africa

John joined our team in 2019 to lead on our business development in East Africa. Having previously worked for corporates and start-ups across Africa, John is passionate about driving new business. John holds degrees from University of Nairobi and the Management University of Africa.


Tom’s family have lived in Kenya since 1993 and he spent eleven years at school in Nairobi. After graduating from The University of Bath, Tom worked at an FMCG in brand strategy and commodity buying roles before setting up TBN.


Toby met Tom at the University of Bath, and they also spent some time studying in Vancouver. Toby joined the world of investment banking after university, and set up TBN after a brief stint coaching the Swaziland National Rugby team.

Marketing & Brand

Thelma looks after branding and content for Baobab Insights, including our weekly newsletter that thousands of people receive every Tuesday morning. Before joining TBN, Thelma worked for Diageo focused on growing sales in the Greek and Italian market. Outside of work, Thelma is a fanatical Bayern Munich supporter.

Data Scientist

Maria specialises in data analytics and research, driving forward the quality and depth of the Baobab Insights platform. Having previously worked at KPMG and Asoko Insights, Maria leads on the development of our sector specific market insight reports. Her three passions in life are fashion, interior design and data.

Data Scientist

Ruth studied Computer Science at Ashesi University in Ghana, before joining Equity Bank as an Analyst. A passionate mathematician, Ruth leads on the research and analytics behind Baobab Insights, reporting on trends and analysing key data sets.

Head of Strategy

Jack runs our research platform, Baobab Insights. After receiving his Masters in Chemistry, Jack has worked for big firms in New York and London and developed a passion for SSA working with start-ups in Uganda and Rwanda. You may also recognise him from his cameo in zombie-flick 'Gangsters, Guns & Zombies'.

Head of Ventures

Rich is in charge of scaling TBN’s portfolio companies. In 2014 Rich co-founded Yagro, one of the UK’s fastest growing AgTech start-ups. A Cambridge and SOAS graduate, Rich is passionate about development and holds the world record for the longest journey in a tuk tuk, having driven around the world supporting education projects.

Venture Partner

Ben is a Venture Partner for The Baobab Network, helping our start-ups scale globally. Before he joined the team, Ben had completed the prestigious Future Academy Residency at AKQA. He is also the Founder of Cue Glasses – an AI start-up that allows the visually impaired to detect people around them and develop situational awareness.

Our Advisors

Founder, Alpha Sierra

Andrew has had a long career advising companies in corporate law, risk and commercial strategy across Africa, and last year founded Alpha Sierra, a Africa-focused boutique strategy consultancy. Andrew has chaired the Business Council for Africa’s Financial Services working group and was previously an Associate Director in KPMG’s Africa practice.

Founding Partner, Thompson Harrison

Sam is the ex-Global Head of Leadership Development for SABMiller, and previous to that worked in strategy and transformation for the first democratically elected South African government. Sam is now is a founding partner at Thompson Harrison, a boutique corporate innovation consultancy.

Founding Partner, ABC Investors

Steve has over 25 years board experience in the International Financial Services industry. Between his large corporate roles he also found the time to be a successful entrepreneur having founded, developed and successfully sold on two financial services companies. Steve is now a founding partner at ABC Investors, a UK focused Angel fund.

Managing Partner, Episode 1 Ventures

Simon is Managing Partner of Episode 1 Ventures, a VC firm investing into early stage tech businesses in the UK. Simon sold his own business, Bookpages, to Amazon in 1998, and has held senior roles at Amazon Europe and Octopus Investments before founding Episode 1.