Why Baobab Network Chose the Holding Company Model

Published 8 October 2024
Image of post

A Blueprint for Building Long-Term Value in African Startups

At Baobab Network, we often get asked why we structured ourselves as a Holding Company rather than following the typical Venture Capital (VC) fund model. This decision wasn’t made lightly. In fact, it’s deeply tied to our commitment to fostering long-term value creation for the African continent. 

Here are six reasons why our Holding Company (HoldCo) model sets us apart in the early-stage investing landscape:  

  1. Building Takes Time

Innovation, especially in nascent markets like Africa, can take generations to fully materialise. Our HoldCo structure enables us to take a patient, long-term approach to value creation, ensuring we are in it for the long haul with the founders we back. We aren’t bound by the shorter investment timelines that traditional VC models often impose. 

  1. Shareholder Alignment

Our focus is on aligning incentives for both shareholders and our team. In a HoldCo, success is tied to the long-term appreciation of the business, not short-term gains or management fees. This alignment is crucial in a market like Africa, where patience and strategic foresight are vital. 

  1. Flexibility to Evolve

The HoldCo model gives us the flexibility to innovate and expand our offerings over time. Whether it’s launching new funds, setting up SPVs, or developing cutting-edge accelerators, this structure allows us to stay agile and respond to emerging needs in the ecosystem.  

  1. Creative Portfolio Support

We continually seek ways to maximise value for our portfolio companies. A prime example is BaobabOS, an AI-enabled operating system we’ve developed internally to provide comprehensive support—from market research and investment analysis to investor matching and portfolio management. 

  1. Resilience Through Market Shocks

The HoldCo model has proven resilient through volatile periods like the COVID-19 pandemic and the VC funding downturn of 2022/2023. With a 100-year vision, we are less vulnerable to short-term market fluctuations, focusing instead on sustainable growth. 

  1. Opportunity Favors the Prepared

We’ve been diligent in building a robust balance sheet, keeping zero debt, and reinvesting capital into new opportunities. This approach has allowed us to capitalise on market dips, offering stability to founders even during challenging times. 

At Baobab, we are not just investing in African startups; we’re building a long-term foundation for the continent’s entrepreneurial future. If you’re interested in early-stage investing in Africa, let’s connect over a cal